Resources

Clear navigation, responsive layouts, accessible design, and strong messaging all help build trust on a website. But there's a layer of trust in your website that those things simply can't build on their own, and that's the human layer.  People want that human...

Repainting a house might freshen things up, but it doesn’t fix a bad layout. If the kitchen is awkward to use or people can’t move through the whole space easily, a new colour won’t solve it. A website redesign works the same way. It’s a full rethink of how your...

That feeling of an immediate "okay, I'm ready, take my money" is actually kind of rare. When a customer lands on your website feeling ready to buy, the last thing you want to do is confuse them. That's exactly what happens when there's no clear direction on a page....

The human motivation to buy is not random. Customers rarely desire the product just for its own sake. When they want something, it’s because they want relief from a problem and an improvement in their situation. They want what the product does for them. Imagine this:...

Website attacks rarely arrive with a warning, but they always end up with two outcomes: lost business and lost trust of the customers you’ve worked very hard for.  A lot of business owners still assume they’re too small to be a target. “Why would hackers bother...

Just like a regular health check-up, your website benefits from routine assessments, even when everything seems fine. The most costly issues are often small and easy to miss. They show up in how easily people can find you, how much trust you build before and after...

You can market your business in a hundred different ways. There’s social media, ads, email, Google, and even on the side of your van. But no matter where people first discover you, every single one of those channels needs somewhere reliable to send people. And that...

You’ve worked hard to get people onto your website through ads, social media, referrals, or the good old-fashioned word of mouth. That’s already a win.  For brand-new websites, learning how to build traffic is an important part of getting seen. But once people...

In relationships, trust is everything. For businesses, it’s what keeps customers coming back and what helps a brand thrive even in challenging times. Today, that trust doesn’t start with a handshake but through your digital presence.  Before a potential client...

When was the last time you updated your website? Be honest. Was it a few months ago? A year? Or maybe not since the day it went live? For many small business owners, once the website is launched, it’s considered “done.” The problem is, a website is never really...

So, you’ve just launched your new website. Congratulations! It’s an exciting milestone for your business. But as business owners quickly discover, launching your website is only the start of the journey. The real challenge is getting people to actually visit it....

Your website is your online storefront, open 24/7. It should be interesting enough to engage your visitors and inviting enough for them to continue browsing and to buy your products or services.  When done right, it should be working hard to bring you customers,...